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The concepts are different but not mutually exclusive; a watch can be a chronograph, a chronometer, both, or neither. At the end of the 20th century, Swiss watch makers were seeing their sales go down as analog clocks were considered obsolete.

They joined forces with designers from many countries to reinvent the Swiss watch. The result was that they could considerably reduce the pieces and production time of an analog watch.

In fact it was so cheap that if a watch broke it would be cheaper to throw it away and buy a new one than to repair it. They founded the Swiss pany Swatch and called graphic designers to redesign a new annual collection.

This is often used as a case study in design schools to demonstrate mercial potential of industrial and graphic design. Wristwatches are often treated as jewelry or as collectible works of art rather than as timepieces.

This has created several different markets for wristwatches, ranging from very inexpensive but accurate watches intended for no other purpose than telling the correct time, to extremely expensive watches that serve mainly as personal adornment or as examples of high achievement in miniaturization and precision mechanical engineering, without any pretense at being accurate for telling the time. Still another market is that of “geek watches”—watches that not only tell the time, but puters, satellite plications of various orders, and many other features that may be quite removed from the basic concept of timekeeping.

panies that produce watches specialize in one of these panies such as Rolex or Chopard specialize in watches as jewelry or fine mechanical panies such as Casio specialize in watches as timepieces or puters. Since watches are considered by many to be both functional and attractive, there are many types and manufacturers to choose from.

Important collectible American made watches from the early 20th Century were the best available at any price. Leading watchmakers included Elgin, Gruen, Hamilton, and Illinois.

Hamilton is generally considered as having the finest early American movements, while the art deco styling of The Illinois pany was unsurpassed worldwide. Early Gruen Curvex models remain very desired for how they entwined form and function, and Elgin made more watches than anyone else.

Many technological enhancements to wristwatches have been explored but most of them remained unnoticed. In 2005 for example, pany marketed an alarm wristwatch with an accelerometer inside that monitors the users sleep and rings during one of his almost-awake phases.

A number of functionalities not directly related to time have also been inserted into watches. As miniaturized electronics became cheaper, watches have been developed containing calculators, video games, digital cameras, keydrives, GPS receivers and cellular phones.



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